I come from the Sixties era. As a teenager it was a great time to be alive (and as a parent, a nightmare!).

The picture shown above is a scene from the movie Easy Rider. The movie was released in 1968 and starred Peter Fonda, Jack Nicholson and Dennis Hopper. The story was about some hippy-types who sold a parcel of drugs, bought Harley motor bikes and toured America. It developed a huge cult following. The idea of having an ‘Iron’ (especially Peter Fonda’s custom chopper), travelling freely around the country, smoking dope and chilling was the ultimate experience.

Needless to say, the story does not have a happy ending.

The moral of the story?

Taking an easy ride now is bound to create bumpy results in the future!

If you think that entrepreneurship is an easy ride, go home now! Prepare yourself for a roll-a-coaster ride that will chuck you around from one side to the other.

Only the very tenacious and determined will survive.

So prepare yourself.

Being prepared is what sorts out the winners from the losers.

Unrealistic expectations are guaranteed to take you down.

Here are 5 pointers that will make your life easier.

It might be valuable to start off with these two graphical representations:

. . . . . . On reflection, there is nothing more to say!


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